Tuesday, September 23, 2008

Shameless Plug? Maybe, but I think not.

While watching the 60th Primetime Emmy Awards this past Sunday, I couldn't help but notice when Tina Fey plugged viewing information for her comedy, 30 Rock, during her acceptance speech for their Outstanding Comedy Series win. Typically, acceptance speeches are filled with thank you's to the cast, the staff, loved ones, etc.; however, maybe since Tina Fey had already won a pair of other awards that evening she didn't feel the need to say all of that yet again. The question is though, was her shameless plug for her show simply good PR or was it tactless? I'm going with option 1.

Preliminary estimates of viewers by Nielsen Research Media for Sunday's show were approximated to be around 12.24 million viewers; although, these results were posted by the Associated Press in an article on Yahoo!TV. In my opinion, Tina Fey's plug was therefore smart. What better way to reach out to a large audience, some of whom may have not watched the show, 30 Rock, before, and may now be more inclined to do so after the show's win for Outstanding Comedy Series. The acceptance speech was just another way to highlight the good use of free PR. What do you think? Do you agree with Fey's actions, or do you think it should have been omitted completely?

2 comments:

Ginger Carter Miller said...

Why wouldn't she plug her own show? To not do so is a genuine waste of the medium.

P.S. Only direct link to things that are truly pertinent to your post. Some of those links are a waste of my time...

PJ Schinella said...

Rock on Tina Fey! I think that it was a very smart move for her, especially if it would drawn in a new round of viewers who haven't already watched one of her shows and that she was funny.